A clear city brand strategy can enhance the city's standing and strengthen its cohesion. Cities with brand values over 1 trillion dollars include Paris, Los Angeles and Sydney, while Hong Kong has a brand value of 783.63 billion dollars, ranking ninth in the world and first in China.Ī city's brand is not only a valuable resource of a city but also a driving force for city development, in that the brand value of a city directly affects the flow of capital, information, commodity and talent into the city. Furthermore, London and Tokyo ranked second and third, with brand values of 2.02 trillion dollars and 1.91 trillion dollars, respectively. Accordingly, New York is stated as the world's most valuable city, with a brand value of 2.20 trillion dollars. Can a city be branded? Can the value of a city's brand be measured? An analysis report, compiled by Global City Lab, of the Global Top 500 Cities was released in New York on Dec.
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